I’m a digital marketing specialist and creative strategist based in both Orange County and San Francisco. Off the clock, you’ll usually find me cooking, taking a Pilates class, or working on this website.
Creativity has always been at the center of everything I do. When I was little, I always kept a stack of interior design magazines by my bed. I once thought I’d become a designer, but that dream soon grew into something bigger, becoming a creative director. My journey starts here, in digital marketing, where I strategically curate content to build brand communities and drive revenue growth.
Hi I’m Amber!
Amber Molina | Digital Marketing Specialist
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Led Us Weekly’s email strategy across 55+ weekly campaigns, scaling segmentation to 500K subscribers and 400K+ monthly page views.
See the work -
Developed and executed Amazon Prime Day campaigns that combined targeted messaging with optimized onsite placements—driving $2.3M in sales and more than doubling revenue year over year.
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Recognized as McClatchy’s Possibilities Pioneer, selected from 200+ Marketing employees, for scaling Us Weekly’s Expanded Efforts to 100K+ monthly page views through automation and audience segmentation.
I turn clicks into communities,
and communities into lasting impact.
Take a peek at the journey I’ve been on.
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Career Highlights
I’ve brought that same mix of creativity and analytics to McClatchy Media’s Lifestyle & Entertainment division. I focus on segmentation and data-driven content strategy, turning insights into campaigns that not only boost engagement but also feel curated and personal for each audience. Working with platforms like the following:
SailThru
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BLUECONIC
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Amplitude
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Braze
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GOOGLE ANALYTICS
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LIVEINTENT
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MailChimp
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SailThru 〰 BLUECONIC 〰 Amplitude 〰 Braze 〰 GOOGLE ANALYTICS 〰 LIVEINTENT 〰 MailChimp 〰
As a Digital Marketing Specialist at McClatchy Media, I turned segmentation into my superpower by building campaigns that connect audiences at scale. That same drive led me to launch my own media studio, where I help small businesses and creators kickstart their marketing journeys with strategies built for impact.