I’m a CRM Solutions Architecture Specialist based in San Francisco, working across CRM, automation, growth strategy, and web design.
Creativity has always been the throughline. Growing up, I kept stacks of interior design magazines beside my bed and loved seeing how small details could change the entire feeling of a space. I thought I might become a designer one day, but appreciation for detail eventually grew into something bigger: understanding how the right systems, strategy, and digital experiences can help a brand grow.
Today, I build connected CRM and revenue systems that turn content, data, and customer journeys into meaningful growth. Outside of my full-time work, I design websites for small businesses and personal brands, bringing a thoughtful, editorial eye to digital spaces that need to feel polished and easy to use.
Hi I’m Amber!
Amber Molina | CRM Solutions Architect
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Led Us Weekly’s email strategy across 55+ weekly campaigns, scaling segmentation to 500K subscribers and 400K+ monthly page views.
See the work -
Developed and executed Amazon Prime Day campaigns that combined targeted messaging with optimized onsite placements—driving $2.3M in sales and more than doubling revenue year over year.
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Recognized as McClatchy’s Possibilities Pioneer, selected from 200+ Marketing employees, for scaling Us Weekly’s Expanded Efforts to 100K+ monthly page views through automation and audience segmentation.
I turn clicks into communities,
and communities into lasting impact.
Take a peek at the journey I’ve been on.
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Career Highlights
I’ve brought that same mix of creativity and analytics to McClatchy Media’s Lifestyle & Entertainment division. I focus on segmentation and data-driven content strategy, turning insights into campaigns that not only boost engagement but also feel curated and personal for each audience. Working with platforms like the following:
BRAZE
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SNOWFLAKE
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Amplitude
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Braze
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GOOGLE ANALYTICS
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ZETA
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PIPEDREAM
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BRAZE 〰 SNOWFLAKE 〰 Amplitude 〰 Braze 〰 GOOGLE ANALYTICS 〰 ZETA 〰 PIPEDREAM 〰
Off the clock, I pour that same love for systems, design, and storytelling into Molina Media, my creative web design studio for small businesses and personal brands.
Molina Media was built for people who are ready to look more polished online but need a clear, approachable place to start. I design websites and digital foundations that feel intentional, easy to use, and aligned with where their brand is going next.